2026-6334 - Global Head of Digital

Thu, 13 Aug 2026 22:00:39 Z

Division & Department : Corporate Office/Sales & Marketing
Contract Type : Permanent
Your future, our legacy :
Dorchester Collection stands at a defining moment in its evolution. Built on a legacy of remarkable hotels, exceptional service and global cultural relevance, the Collection is entering a new phase as the expectations of luxury audiences continue to shift. We care about your career and are known for having the absolute best people in the industry. When you join us as a Global Head of Digital you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story. The Global Head of Digital sits at the centre of that transformation to help shape a more modern, connected and influential global marketing organisation.

As Global Head of Digital, you will work closely with the Global Director of Marketing to drive connected, aligned, and forward-thinking digital solutions across the business. Strategy & Commercial PerformanceOwn digital strategy and annual plans across channels, setting targets for revenue, CRM performance, paid media efficiency and direct growth Deliver commercial KPIs including booked and stayed revenue, ROAS, conversion and direct contribution Manage global digital budgets and present performance insights to senior stakeholders Performance MarketingLead paid media across PPC, paid social, programmatic, metasearch and GDS advertising Drive optimisation through testing, automation, audience refinement and creative improvement Manage emerging ad products and support key commercial campaigns Website, SEO & ConversionLead website strategy, UX, CRO and feature development across global hotel sites Own technical, local and content SEO, structured data and search visibility Drive conversion, booking engine optimisation and content strategy CRM & Lifecycle MarketingLead CRM strategy across acquisition, pre-arrival, loyalty, retention and reactivation Deliver targeted communications through segmentation and personalisation Own CRM and CDP development, integration and optimisation AI & InnovationDefine AI search, discovery and content strategies Evaluate technologies including AI-powered guest, booking and data solutions Manage innovation partnerships and brand visibility across AI platforms Team & Agency LeadershipLead the central digital team across performance marketing, CRM, SEO, web and e-commerce Manage agency and technology partners, budgets, KPIs and service levels Coach team members through performance and development planning Stakeholder & Cross-Functional LeadershipPartner with hotel teams to deliver global strategy and local objectives Collaborate with Brand, Communications, Revenue Management, Sales and IT Lead digital reviews and influence campaign and content planning E-Commerce & Digital ProductsOwn eShop strategy, merchandising, promotions and revenue growth Drive growth across gift cards, experiences and retail products Optimise online customer journeys and identify new revenue opportunities Data, Analytics & ReportingOwn reporting frameworks across web, CRM and paid media Turn data into actionable commercial insight and investment recommendations Ensure data integrity, attribution accuracy and performance benchmarking The items shared are the essence of a day in the life of a Global Head of Digital, but we’ll make sure you are provided with specifics on how we care for our hotel The hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge. You are able to work from home on Fridays.
Location : 3rd Floor, 1 Knightsbridge SW1X 7LX London

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2026-6334 - Global Head of Digital