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DORCHESTER COLLECTION job vacancy search engine

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Email Marketing Executive


Position Overview

Company Overview

Hotel

We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience.

Treasured by guests. Cherished by employees. Celebrated worldwide.

As an employee, you are expected to provide our guests with a bespoke and memorable experience measured to the highest standards of quality and service delivery. Additionally the execution of your position will be in accordance to our company policies, standards and procedures.

Our company values are the fundamental spirit on how we reach our goals. As an ambassador of Dorchester Collection you will be entrusted with our values and expected to further enrich our We Care culture: Passion - Personality - Respect - Working Together - Creativity

This job description is intended to illustrate the main duties and responsibilities of the role. It is not intended to be exhaustive and please be advised that the duties and responsibilities may be added on a temporary or permanent basis as appropriate.   

Reference number

2018-585  

Position Overview

Division & Department

Sales & Marketing - Marketing

Job Title

Email Marketing Executive

Contract Type

Permanent

Position Overview

Dorchester Collection are looking for an Email Marketing Executive to join our CRM Marketing team within our Corporate Office, to work primarily on development and delivery of CRM email campaigns and target optimisation within the email platform for our Collection of nine hotels.

 

Core Job Responsibilities:

·         Deploy high frequency email communication via Adobe campaign - Query of RFM segmentation, delivery labelling using our naming convention, exclusion settings based on frequency and understanding the required campaign splits.

·         Help with Campaign pipeline management – update campaign planner, Basecamp, keep track of in progress/ sent campaigns and assist in management of campaign elements through execution.

·         Validate hypothesis to target group/ revenue drivers in partnership with Hotels and based on key learning from analytics

·         Work with Business intelligence team for platform troubleshooting

·         Develop templated HTML emails

·         Design email for ad hoc brand campaigns

·         Conceptualise and visually develop ideas for ad-hoc digital design projects

·         Create ‘pixel perfect’ web-ready elements for both web and social media

·         CRM Process innovation – responsible for changes and maintenance of briefing Systems

·         Adobe campaign – project manage the implementation of new initiatives developments (automation)

·         Oversees and support relevant department email response’s from new email inboxes

·         Carry out any other administrative support duties and responsibilities as assigned

Essential Functions & Physical Requirements

·         Strong communication skills and methodical approach

·         Capacity to read situations and respond accordingly when dealing with travel agencies and senior management

·         Excellent organisational and time management skills with the ability to multitask and prioritise workload with strong attention to detail

·         A strong command of both written and spoken English is required; additional languages in French/Italian an asset

·         Competent keyboard skills and experience with MS Office

·         Needs to be a self-starter and show initiative

·         Based at Dorchester Collection corporate office in London; current eligibility to work in the United Kingdom

Qualifications and Desirables

·         Experience in a fast moving, dynamic environment. Knowledge of the high end luxury hotel market is desirable

·         Strong experience of using Adobe Campaign - preferred

·         Good knowledge of HTML and CSS, especially HTML email development and responsive email design

·         Must be familiar with email testing environment such as Litmus or Email on Acid

·         Experience designing static web banners (HTML5 web banners would be an advantage)

·         Strong creative and technical skills in Adobe Creative Suite, specifically Dreamweaver or

·         equivalent, Photoshop, Illustrator and Indesign

·         Experience of email marketing and knowledge of CRM systems and databases

·         Experience executing, measuring, analysing, high-frequency email campaigns

Benefit Package

Full benefits pack to be shared

Status

Full time

Job location

Job Location

United Kingdom

Location

Sixth Floor East, Lansdowne House  W1J 6ER London


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